I love the color and the concept but mostly I love the letter forms. Just look at them: the taper of each spiral and curve, the graceful shape of each straight line — not too light or too heavy.
My love affair with type goes back decades, literally. I was obsessed with fonts when I as in high school and that only grew when I became a graphic designer. Between my two laptops, I have thousands of fonts — more than I can keep loaded on my computer. I just can’t help myself!
I’m a huge fan of serif faces. I probably use Hoefler more than just about anything but I also like Caslon, when it works with the project. Of course, I have a soft spot for scripts, too. Poetica with all of its ornamentals can keep me entertained for hours!